Senior Campaign Manager
Company: Sprocket Digital
Location: Penrose, Auckland
Employment Type: Full-Time
Salary: NZD $100,000–$130,000 per year
Industry: Digital & Search Marketing
Work Model: 4-Day Work Week
Marketing Communications Specialist in The USA
About the Company
Sprocket Digital is a performance-focused digital marketing agency based in Auckland, New Zealand. The company specializes in data-driven advertising strategies that generate measurable growth for clients.
Rather than simply running ads, Sprocket Digital focuses on scaling brands through smart testing, precise targeting, and full-funnel optimization. Their culture is built around accountability, collaboration, and delivering real commercial impact.
Job Overview
Sprocket Digital is seeking an experienced and results-oriented senior campaign manager to lead and scale high-performance media campaigns.
This role is ideal for a digital marketing professional who thrives on analytics, understands performance metrics deeply, and enjoys working with significant advertising budgets. The successful candidate will take full ownership of campaign strategy, execution, and optimization across multiple digital platforms.
If you are passionate about performance marketing, data accuracy, and driving measurable business growth, this opportunity offers both autonomy and high-level responsibility.
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Key Responsibilities
As a Senior Campaign Manager, you will be responsible for:
1️⃣ Paid Media Strategy & Execution
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Lead strategy and implementation across:
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Google Ads
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Meta (Facebook & Instagram Ads)
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LinkedIn Ads
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Manage secondary platforms such as TikTok, Reddit, and Snapchat
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Develop full-funnel marketing strategies from awareness to conversion
2️⃣ Budget & Performance Management
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Oversee and optimize large client advertising budgets
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Take accountability for:
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Cost Per Acquisition (CPA)
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Return on Ad Spend (ROAS)
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Lead quality
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Revenue growth
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Scale winning campaigns while maintaining profitability
3️⃣ Advanced Tracking & Analytics
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Utilize GA4 (Google Analytics 4) for performance insights
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Implement and manage Google Tag Manager (GTM)
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Diagnose and resolve:
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Broken tracking pixels
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Attribution gaps
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Data discrepancies
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Ensure enhanced conversions and data integrity across platforms
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4️⃣ Data-Driven Optimization
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Transform first-party data into actionable growth strategies
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Design and execute testing frameworks (A/B testing, creative testing, funnel optimization)
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Identify opportunities for scaling campaigns efficiently
5️⃣ Client Communication & Collaboration
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Present performance reports and strategic insights confidently
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Work closely with:
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Content teams
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Account managers
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Automation specialists
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Provide strategic recommendations aligned with client growth goals
Required Qualifications & Experience
To succeed in this role, candidates should have:
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Minimum 3+ years of experience in agency or large in-house performance marketing
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Strong expertise in:
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Google Analytics 4 (GA4)
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Google Tag Manager (GTM)
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Deep understanding of:
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Conversion tracking
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Enhanced conversions
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Attribution models
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Data integrity best practices
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Proven experience managing significant advertising budgets
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Excellent analytical and problem-solving skills
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Strong presentation and communication abilities
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Preferred (Nice to Have)
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Experience in programmatic advertising
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Familiarity with automation tools and advanced audience segmentation
What Makes This Role Attractive?
✅ Competitive Salary
NZD $100,000–$130,000 annually, depending on experience.
✅ 4-Day Work Week
Enjoy better work-life balance while maintaining high-impact output.
✅ Growth-Focused Culture
Work in a team that prioritizes data-backed decisions and measurable outcomes.
✅ Real Autonomy
You will have ownership over strategy and execution, not just implementation.
✅ Ambitious Clients
Collaborate with businesses actively looking to scale and invest in growth.
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Who Should Apply?
This role is ideal for professionals who are
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Commercially minded and growth-focused
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Technically strong in performance marketing tools
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Confident handling of large advertising budgets
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Obsessed with metrics, optimization, and results
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Comfortable taking accountability for measurable performance outcomes
If you are passionate about scaling campaigns and driving real business impact, this opportunity in Auckland could be the next major step in your career.